Target, a major US retailer, faced backlash after a customer, Reign Murphy, expressed her offense on social media. She took issue with certain T-shirts sold by the store featuring the slogan “OCD Christmas” (obsessive-compulsive disorder). Murphy found the design inappropriate and offensive, leading to a debate about sensitivity regarding mental health issues in product marketing.
Target responded to the criticism, stating their intention was never to trivialize mental health concerns and apologizing if anyone was offended by the product. The incident highlights the importance of considering the potential impact of product designs on customers’ sensibilities and the need for responsible marketing practices.
