A controversial note on the front window of a Dairy Queen in Kewaskum, Wisconsin, has sparked online attention. The sign boldly declares the restaurant’s adherence to using traditional holiday greetings like “Merry Christmas” and “Happy Easter,” alongside support for veterans with free sundaes on Veterans Day.

Owner Kevin Scheunemann defends the sign as a display of his and his staff’s commitment to serving God and country. Its recent resurgence in online discourse came after a visitor from Oregon shared a photo on Facebook, raising concerns about its perceived exclusivity. While some support the message, others criticize the sharing of the photo. Local businesses support Scheunemann’s decision, asserting patrons are free to leave if they disagree. Dairy Queen, however, disavows the sign, clarifying it represents only the owner’s views and affirming respect for all customers regardless of beliefs.